When it comes to new beauty trends, Dubai is usually at the forefront, which is evident with the latest buzz around the ube purple blush. From beauty studios to salon at home services, this product has become a must-have for all beauty enthusiasts across the city.
This blog explores the color theory behind the purple blush and shares tips to make the most of it, whether you’re getting makeup services at home or planning to buy it.
What Is Purple Blush Theory?
According to color theory, some colors are complementary as they cancel or neutralize each other when mixed. The color purple is opposite to yellow on the color wheel, meaning, it can help balance out and enhance the warmer undertones. In makeup, the purple tones, in particular lilac and lavender, accentuate the skin’s natural undertones. For cooler complexions, it highlights the pink hues whereas, in darker tones, it enhances the yellow undertones, giving a bronzed effect.
Different from the traditional blush shades, the purple blush gives one a more youthful glow, while complementing the skin color. Makeup artists are increasingly opting for this blush to create a sculpted and radiant look.
What Skin Tone Is Purple Blush For?
The most captivating aspect of this blush is its universal appeal. It is surprisingly versatile and can complement all skin tones, however, it works best for medium/olive skin tones. Here’s how it works for different complexions:
Fair Skin: The blush, especially in soft lavender or lilac tones, gives a subtle glow to fair skin and adds a pop of color without overpowering the complexion.
Medium/Olive Skin: These tones are ideal for purple blush, especially deeper shades like mauve or plum, as they enhance the natural warmth of the skin.
Dark Skinned: Rich purples, such as berry or eggplant tones, look stunning on deep skin tones, giving definition to the features.
Reasons for the Popularity of the Ube Purple Blush
There are five main reasons as to why the blush has become a viral sensation.
1. Universally Flattering
It works across a wide range of skin tones, from fair to deep, making it a versatile choice for everyone. Also, it highlights one’s own natural glow, unlike the mainstream pink and peach blushes.
2. New & Trendy
As professionals and beauty enthusiasts are always experimenting with newer products, the blush offers a fresh and innovative alternative to traditional pinks and peaches, appealing to those who want to stand out with a bold, modern look.
Also, reminiscent of purple yam and lavender, it evokes a natural, earthy vibe, aligning with the clean beauty trend.
3. Brightening Effect
With the growing desire to achieve glass skin and clean girl makeup looks, purple blush seems like the perfect option. Its cool undertones can neutralize redness and brighten dull complexions, giving a radiant, lit-from-within effect.
4. Complements Other Makeup Looks
The purple blush ties together any makeup look with sophistication and flair. For neutral looks, a soft lavender blush adds a pop of unexpected color, keeping the overall vibe fresh and modern. Its cool undertones pair beautifully with bold eye makeup, like smoky or metallic shades. A deep plum blush can also enhance bold lip colors and elevate the drama.
5. Social Influence
Another factor contributing to its growing popularity is the influencer appeal. Young girls follow beauty influencers and like to try every new product the industry has to offer. Thus, the blush’s photogenic appeal as displayed on social media is attracting young girls and women alike.
Huda Beauty Ube Collection
Though the purple blush was all the rage in 2024, the trend is still continuing and there has been much hype around it with the launch of the Huda Beauty Ube Collection. Inspired by the Filipino dessert, Ube, the collection features rich purple shades. As of now, there are three products in the collection:
- Easy Bake Loose Baking & Setting Powder in Ube Birthday
- Blush Filter in Ube Cream (also known as the purple blush)
- Faux Filler Lip Gloss in UUU-Baby
Huda Beauty recently hosted an event in Dubai, the ‘ube’ themed birthday party, with beauty influencers from all over the world, even featuring a surprise performance by none other than Kehlani! The event garnered a lot of attention, with the Huda Beauty Purple Blush being the star of the show.
How to Use It
Style the ube collection in three easy steps:
- Apply the blush
- Lock in with the easy-bake loose powder
- Give the lips extra hydration with vitamin-e lip faux filler
The Best Way to Experience the Purple Blush
If you have not tried it, it is recommended to get consultation from beauty professionals on choosing the right shade and achieving that perfect makeup look as per your skin tone.
If this blog has inspired you to try out this blush for any upcoming event, book a professional beautician through the ServiceMarket website. Besides makeup services, you can also get other services like facials, massages, pedi-meni, and more, through home salon services for a rich and personalized experience.
